Roku Director, UX Design

remote San Jose, Austin, or remote in the West Coast time zone 2 weeks ago
Roku is changing how the world watches TV

Roku is changing how the world watches TV


Roku is the #1 TV streaming platform in the U.S., and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.


From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world, while gaining meaningful experience across a variety of disciplines.


About the role


Roku is looking for an experienced Director of User Experience Design to be a hands-on designer and leader of a team of interaction and visual designers who craft easy-to-use and delightful product experiences for tens of millions of users around the world.


Great user experiences come from people who have the vision to see the big picture on the macro side while still maintaining an incredible attention to detail on the micro side. More than ability to keep the vision while managing the minutiae: We need someone who can play three-dimensional chess on the axes of what our customers need, what our world-class engineers can produce, with the third axis being keeping things as elegantly easy as possible (and no more).


Roku has become famous for making sure each feature and product is as perfect as it can be - just look at our remote control or user interface - while still pushing the boundaries of what it means to watch TV. In order to help ship features and products, you will partner with product management and engineering leaders to innovate and deliver features and capabilities across the Roku platform, while maintaining the integrity and cohesiveness of our user experience. Great candidates are comfortable with ambiguity, though that isn't code for "sloppy." Even when you aren't sure, you should move forward precisely and quickly knowing that action creates its own certainty. And because everyone here is empowered, your performance at Roku tends to come from getting others to embrace your idea. It's the most collaborative people who can drop their ego in service of their customers and create the win-win of success for our customers.


Primarily, the role will oversee design and usability, but we are looking for someone who can build the organization and processes required to consistently deliver high-quality results to support our mission of helping create an amazing TV experience. For example, some of the projects you will work on include focusing on anything from the myriad devices Roku has on the market, to mobile, video services, monetization, players, and much more. You'll be expected to look at what exists and find ways to make it better. We're always in "build mode" because we're a company of data-focused builders, especially on the UX team.


What you'll be doing


  • Manage, coach, and inspire a team of designers, by providing vision and direction
  • Attract, retain, and develop a world-class user experience design team
  • Oversee high-quality work in a fast-paced, complex, and sometimes ambiguous environment
  • Establish and enforce effective design processes that scale
  • Lead through rapidly evolving, complex demands, including multiple projects with dependencies on other internal teams
  • Establish trust with cross-functional partners and executive leadership
  • Partner with product managers, researchers, engineers, and cross-functional stakeholders to understand requirements and provide creative, thoughtful solutions
  • Help the team explore a variety of design directions, analyzing the pros and cons of each
  • Ensure the designs create a cohesive and coherent product experience, utilizing design patterns
  • Occasionally create your own design artifacts to communicate the user experience at various stages of the design process such as wireframes, flow diagrams, storyboards, mockups, specs, and/or lightweight prototypes
  • Balance qualitative and quantitative data to make user-centered design decisions
  • Conduct and participate in design reviews with a range of stakeholders across the organization
  • Advocate for prioritization of changes, refinements, and improvements to the user experience


We're excited if you have


  • 8+ years of relevant industry experience as a manager of interaction and visual designers and 5+ years in individual contributor roles, designing products and services across multiple platforms
  • Experience collaborating with teams of designers, researchers, product managers, and engineers throughout the design process
  • Strong communication skills to describe issues and solutions to various audiences in order to be effective in our flat structure
  • A mindset of collaborating and influencing others, regardless of title or level, to drive the company forward
  • Excellent problem-solving skills and relentless attention to detail
  • Exceptional project management skills with the ability to define, plan, and lead projects forward
  • Proficiency in UX Design tools such as Sketch (or similar) to create user interfaces
  • Portfolio highlighting multiple projects demonstrating user-centered design solutions with measurable outcomes (include online portfolio link with resume)
  • We would be delighted if you had a Master's degree in Design, Computer Science, Human-Computer Interaction, or a related field and experience designing within the constraints of TV


Our unique culture


Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.


We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

About Roku
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV™ models are available around the world through direct retail sales and licensing arrangements with TV brands and pay TV operators.