WillowTree Senior Analytics Architect

Full-time Relocation help
Identify trends, measure progress, and tell our clients' unique stories with your relentless curiosity. Google Analytics, Mixpanel, Amplitude, and Adobe Analytics experience is desired.

Responsibilities

  • You'll lead outcomes workshops with clients to understand their business goals and translate them into trackable outcomes within products
  • You'll audit, select, and recommend the best analytics tool to suit our clients' needs (e.g. Adobe Analytics, Google Analytics, Mixpanel, Amplitude)
  • You'll dive into technical documentation and collaborate closely with engineers to integrate analytics into the codebase
  • You'll use storytelling to present complex data in ways that are meaningful and actionable for our clients and teams
  • You'll construct user-friendly dashboards that illustrate the value of data

Qualifications

  • You have 3+ years of experience developing and executing an analytics strategy for clients and/or products
  • You've created analytics tracking specifications for web and/or mobile products that are being used in production
  • You've worked with clients' business or marketing teams in an agency or have worked with stakeholders in a product setting using data and reporting to guide product decisions and roadmaps
  • You have strong business sensibilities and can effectively identify and translate high-level business objectives to reportable metrics 
  • You can effectively communicate and present complex data in meaningful and actionable ways to clients and multidisciplinary product teams (e.g. engineers and designers) to guide product-decisions 
  • You've evaluated a breadth of tools and platforms - Amplitude, Mixpanel, Google Analytics, Adobe Analytics, etc - and can guide clients in selecting the ideal tool for their needs
  • You're a data advocate and can both articulate and demonstrate the value of data to clients and project teams 

Bonus Points

  • You've worked with marketing teams to implement growth-specific tools or platforms like Segment, Braze, or Branch
  • You have in-depth experience with mobile analytics
  • You've helped a client migrate from one analytics tool to another 
  • You've worked with eCommerce 

P.S. In an ideal world, you have all the bullet points we listed, but hey - we know that's a lot of bullets. If you feel confident about a good amount of them, we can ramp you up on the rest.

About WillowTree
WillowTree is an award-winning digital product agency driven by innovation and grounded in strategy and user-centered design. We create long-term partnerships with the world's leading brands to design and build digital flagship products crucial to their core business. Through a recent partnership acquisition with Dynamit in Columbus, Ohio, WillowTree is continuing to grow and thrive as the largest independent agency in the US. Some of our clients include HBO, National Geographic, Anheuser-Busch, and PepsiCo.