UC Santa Cruz Digital Content Strategist

remote 3 weeks ago
Full-time
The Digital Content Strategist is an essential part of the new User Experience (UX) team at UC Santa Cruz. Help us to create flexible, searchable content that appears to the right people, in the right places, at the right time.

The Digital Content Strategist is an essential part of the Information Technology Services (ITS) Communications and Engagement team within the Experience Strategy & Design group at the University of California, Santa Cruz (UCSC).

The Digital Content Strategist will position themselves as a user-centric content expert, championing the role of content strategy. Their goal is to create flexible, searchable content that appears to the right people, in the right places, at the right time.

More about the role: 

  • Create compelling narratives: You will have the freedom to develop narratives that resonate with our audience, and produce a wide range of content to tell our story.
  • Produce varied content: You will produce user-centric content for websites, blog posts, videos, infographics, slide decks, and social posts to help engage our target audiences. 
  • Plan distribution: You will work closely with the Communications Lead to plan the distribution of the content you're producing to ensure it is delivered in the right place, at the right time to have the maximum impact.
  • Consultation: You will meet and consult with teams on a variety of digital communications projects including moderately complex assignments; develops, presents, and recommends web content, site architecture and visual material.
  • Content lifecycle: You will create content strategy plans, standards and guidelines for the creation, publication, and lifecycle of content.
  • Analyze and improve: You will dig into data and metrics to both inform the content you produce and analyze the performance of existing content with the goal of continually improving the impact we are having towards the campus community.
To review the full job description, visit the UCSC Jobs Website
About UC Santa Cruz

UC Santa Cruz is a public university like no other in California, combining the experience of a small, liberal arts college with the depth and rigor of a major research university. It's known as an unconventional place where innovation and experimentation is part of the campus's DNA. That playful, bold spirit still thrives today, all on a campus renowned as among the most beautiful in the world.

Information Technology Services (ITS) is the campus innovation nexus that supports and amplifies the value of  research, teaching, learning, and digital experiences at UC Santa Cruz. We are a group of diverse, enthusiastic people who produce extraordinary results that foster a campus climate where employees feel a sense of belonging. 

Our guiding principles are integrity, client focus, teamwork, knowledge, and fulfillment. We are looking for people who are deeply curious, hard-working, ambitious, kind, and committed to inclusive excellence.